Email & Ad Marketing — Built In

Turn visitors into customers,then customers into repeat buyers.

LaunchStore combines lifecycle email and paid social execution in one growth system. Acquire with ads, recover with automation, and measure revenue across the full journey without stitching together five separate tools.

Klaviyo $45+/moKlaviyo Visual Flows $150+/moMailchimp $39+/moAdRoll $49+/moTriple Whale / Polar Analytics $99+/mo

Email sends / month

0k+

Promotions, automations, retention flows

Attributed revenue

$0k

Unified view across lifecycle and acquisition

Repeat purchase rate

0%

Recovered through segmentation and follow-up

Who uses this

Store owner replacing Klaviyo

I was paying $150/month for Klaviyo on top of Shopify. I barely used half the features because setup was so complex and expensive.

LaunchStore includes browse abandonment, win-back campaigns, and A/B split flows — all in the same dashboard as the store. No extra tab, no extra bill.

New store owner sending campaigns

I was sending email campaigns but had no idea if any of them actually drove sales. Open rates felt like vanity metrics.

Every campaign now shows attributed revenue, order count, and revenue per recipient with a 7-day last-click window. I know exactly which campaign earns money.

Performance ad buyer

I was managing Facebook ads separately from email. Attribution was a mess — I couldn't tell which channel actually closed the sale.

Both email and ad data are in the same reporting surface now. I see which channel gets the click and which gets the conversion in one view.

Two engines. One customer journey.

Paid social fills the funnel. Email converts intent into revenue and keeps customers coming back. LaunchStore shows both sides of that loop in one operating surface.

Retention engine

Email keeps the relationship warm.

  • Browse abandonment recovery — product view triggers email, 24h dedup window
  • Win-back for customers inactive 90+ days — daily cron, 30-day cooldown per customer
  • A/B split test subject lines and templates within any automation flow
  • Send-time optimization — sends at peak open-rate hour for your specific audience
  • Welcome series, post-purchase follow-up, and review request flows — all included
  • Revenue attribution — every flow shows revenue earned, not just clicks
  • Newsletter subscribers auto-created when visitors submit EMAIL_SIGNUP forms
  • AI subject line generator — 5 variants from your campaign goal in one click
  • Test-send any template or campaign to your inbox before going live — no stats affected

Acquisition engine

Ads keep the top of funnel full.

  • Facebook and Instagram campaign creation
  • Ad set-level ROAS breakdown — grouped spend and revenue per ad set
  • One-click Smart Segment → Facebook Custom Audience sync
  • Product catalog sync for dynamic ads
  • Pixel + Conversions API support
  • Attribution-aware reporting for spend versus revenue

The visitor-to-customer pattern, made visible.

Marketing only compounds when you can see the handoff from traffic to subscriber, subscriber to customer, and customer to repeat buyer. This page should sell that pattern, not just list tools.

  • Capture demand through paid social and catalog-driven ads
  • Convert intent with lifecycle messaging and abandoned cart recovery
  • Increase LTV through post-purchase and win-back automation

Visitor

Discovers a product from paid social, direct, or organic traffic.

100%

Subscriber

Captures email through signup forms, checkout opt-in, or account creation.

58%

Customer

Converts through campaign clicks, retargeting, and funnel recovery.

31%

Repeat Customer

Returns through lifecycle automation and segmented re-engagement.

19%
Visual Flow Builder — included in every plan

Build automation flows on a canvas. No Klaviyo tier upgrade needed.

Drag Trigger, Email, and A/B Split nodes onto a canvas. Connect them. Click Activate. LaunchStore runs browse abandonment, win-back, and post-purchase flows automatically — the same features Klaviyo charges $150+/month to unlock.

Browse Abandonment

Trigger

product.viewed

Email

Recovery email

24h dedup window · unsubscribes respected · no opt-in form needed

Replaces Klaviyo browse abandonment flow

Win-Back + A/B Split

Trigger

90-day inactive

A/B Split

50 / 50

Email ×2

Variant A · Variant B

30-day cooldown · 200 sends/store/day · same customer → same variant always

Replaces Klaviyo A/B flows ($150+/mo tier)

Post-Purchase Series

Trigger

order.placed

Email

Confirmation

Email

Review request +7d

Revenue attributed per recipient · 7-day click window

Replaces Klaviyo post-purchase flow

Trigger NodeStarts the flow on any store event
Email NodeSends a templated email
A/B Split NodeRoutes customers to Variant A or B

Current capabilities

Everything this page claims maps to real LaunchStore marketing capabilities already present in the platform.

Visual Automation Flow Builder

Drag-and-drop canvas with Trigger, Email, and A/B Split nodes. Build and activate multi-step flows visually — no code, no YAML, no agency.

Browse Abandonment Recovery

Product page views trigger a recovery email automatically. 24-hour dedup window prevents over-sending. Logged-in customer email captured silently — no opt-in form needed.

Win-Back Campaign Engine

90-day inactivity detection runs every morning. 30-day cooldown per customer. 200 sends per store per run cap keeps volume controlled and deliverability clean.

A/B Split Testing in Flows

Split traffic at any step — different subject lines, different templates, different offers. Deterministic assignment means every customer always sees the same variant.

Send-Time Optimization

Analyzes 90 days of open events by UTC hour. Surfaces your audience's peak engagement window with a 24-bar histogram. Recommended send hour updates as your list grows.

Revenue Attribution

Last-click model with a 7-day attribution window. Every campaign and automation shows attributed revenue, order count, and revenue-per-recipient — not just vanity metrics.

Engagement Segmentation

Segment by email opens, clicks, winback status, browse abandonment history, purchase recency, and engagement score. RFM tiers computed automatically — no spreadsheets.

Newsletter Subscribers from Forms

Mark any form as EMAIL_SIGNUP and every submission automatically creates a newsletter subscriber record. Segment by tag, view stats, and unsubscribe — all in the Subscribers tab.

AI Subject Line & Email Body Generator

Click “Generate with AI” in the campaign builder to get 5 ready-to-use subject line variants based on your campaign goal. One more click generates a full HTML email body draft.

Test Before You Send

Send any email template or campaign to your own inbox before it goes live. Fixture data fills personalization tokens, a [TEST] banner marks it clearly, and nothing touches your campaign stats or subscriber list.

Ad Set-Level Breakdown

Facebook analytics tab groups campaigns by ad set with collapsible ROAS rows. See spend, revenue, and return-on-ad-spend per ad set — not just account totals.

Smart Segment → Facebook Custom Audience

One-click sync pushes any customer segment directly to a Facebook Custom Audience. Run ad retargeting campaigns against your RFM tiers without exporting a CSV.

Cross-Channel Revenue Attribution Dashboard

Single view showing attributed revenue across email, Facebook Ads, and WhatsApp. Channel breakdown with progress bars, ad ROAS table, and date-range picker.

Customer Lifecycle Map

RFM-powered funnel classifying every customer as New, Active, At Risk, or Lapsed. Visual bar chart with stage counts and pre-built re-engagement segments for each stage.

Run acquisition and retention from one dashboard.

Stop exporting audiences, syncing catalogs across tools, and explaining conflicting numbers. LaunchStore gives you one system for traffic, messaging, conversion, and repeat revenue.