WhatsApp Marketing — Built In

Sell more through the appyour customers already use.

LaunchStore connects your store directly to WhatsApp Business. Send order updates, recover abandoned carts, run broadcast campaigns, and hold live support conversations — from one dashboard, with no third-party WhatsApp tool required.

Interakt $49+/moWati $49+/moAiSensy $29+/moZoko $59+/mo

Carts recovered / month

0+

Via abandoned cart WhatsApp message

Average open rate

0%

Compared to 25% for email campaigns

Attributed revenue lift

+0%

For stores adding WhatsApp to email flows

Why merchants switch

Store owner dropping Interakt

Interakt was another monthly bill just for WhatsApp. I was also paying for Klaviyo for email. Two tools, two dashboards, two CSV exports to sync my segments.

LaunchStore has both in one. My WhatsApp cart recovery and email win-back flows are in the same automation builder. I cut two subscriptions on day one.

D2C brand running broadcasts

Every time I ran a WhatsApp broadcast I had to manually export my customer list, import into Wati, and wait for delivery reports to come back. Half a day wasted per campaign.

I pick a segment — VIP customers, inactive 60 days, new signups — and hit send. Delivery and read reports are in the analytics tab. No exports, no imports.

New merchant — first WhatsApp campaign

I thought WhatsApp marketing was complicated. Meta approvals, API keys, webhooks — I had no idea where to start and couldn't afford an agency.

LaunchStore walked me through connecting my WhatsApp Business account in 10 minutes. Templates submitted for approval from the dashboard. First campaign live same day.

One channel. Two jobs.

WhatsApp works best when it builds trust first and sells second. Transactional messages — confirmations, tracking, OTPs — land in a channel customers already watch closely. That trust compounds into higher conversion when your first marketing message arrives.

WhatsApp open rate98%
Email open rate25%
SMS open rate38%

Transactional channel

WhatsApp earns trust before selling.

  • Order confirmation sent immediately at purchase — before the customer leaves checkout
  • Shipping notification when fulfillment is created — carrier name and tracking link included
  • COD confirmation message with one-tap confirm or cancel
  • OTP / verification messages via WhatsApp instead of SMS — zero extra cost
  • Delivery confirmation closes the order loop and reduces "where is my order" tickets

Marketing channel

WhatsApp converts what email misses.

  • Cart abandonment recovery — message fires 30 minutes post-abandon, product image included
  • Broadcast campaigns to any customer segment — VIP, lapsed, new subscriber
  • AI message body generator — generate a full campaign draft with tone selection in one click
  • Scheduled or immediate send — set and forget or launch in one click
  • WhatsApp node in Visual Flow Builder — combine with email, waits, and splits
  • Win-back campaign on WhatsApp — re-engage customers who haven't opened email in 60 days
WhatsApp node in Visual Flow Builder — included in every plan

Mix WhatsApp and Email in a single flow. No extra tool. No extra bill.

The Visual Flow Builder has a WhatsApp node. Drop it anywhere in a flow — after a wait, after an email, or as the first touch. Build multi-channel sequences that reach customers whether they open emails or not.

Cart Abandonment

Trigger

cart.abandoned

Wait

30 minutes

WhatsApp

Recovery message

Product image + checkout link · 98% open rate vs 25% email

Replaces Interakt cart recovery ($49+/mo)

Multi-Channel Win-Back

Trigger

60-day inactive

Email

Win-back offer

Wait

48 hours

WhatsApp

Follow-up nudge

Hits non-email-openers · 30-day cooldown per customer

Replaces Wati + Klaviyo combined ($98+/mo)

Post-Purchase Upsell

Trigger

order.fulfilled

WhatsApp

Delivery confirm

WhatsApp

Review + reorder +7d

Revenue attributed · 7-day click window

Replaces AiSensy post-purchase flow

Trigger NodeAny store event starts the flow
WhatsApp NodeSends an approved message template
Email NodeSends a templated email
Wait NodeDelays between steps

The channel your competitors aren't using yet.

WhatsApp has 2 billion active users. Every message lands in a personal, clutter-free inbox — not a promotions tab. Customers who opt in during checkout expect to hear from you there. Most stores still aren't meeting them on it.

  • 98% of WhatsApp messages are opened — usually within 3 minutes
  • Cart recovery messages get 3× the click rate of email
  • Customers reply directly — support conversations happen where buying decisions do
  • Your brand voice stays consistent across transactional and marketing messages

98%

Avg open rate

vs 25% for email

45%

Click-through rate

vs 3% email average

28%

Cart recovery rate

with WhatsApp follow-up

Full capabilities

Everything included in LaunchStore's WhatsApp channel — transactional, marketing, and support.

Abandoned Cart Recovery

WhatsApp message fires 30 minutes after a cart is abandoned. Includes product image, price, and a direct checkout link. 3× higher open rates than email.

Order Confirmation & Tracking

Automatic WhatsApp confirmation the moment an order is placed. Shipping update when fulfillment is created. No customer opt-in flow needed — consent captured at checkout.

Broadcast Campaigns

Send a promotional message to any saved segment — VIP customers, inactive buyers, new signups. Schedule ahead or send immediately. Full delivery and read-rate reporting.

Automation Workflow Nodes

WhatsApp sits alongside Email inside the Visual Flow Builder. Mix channels in one flow — send an email, wait 24h, follow up on WhatsApp if no click.

Template Management

Create and submit Meta-approved message templates from your dashboard. Variable placeholders for order IDs, names, and product titles. Sync status shows approval in real time.

Conversation Inbox

Two-way chat for support replies and live conversations. All threads in one place — no need to switch to your phone or WhatsApp Web.

Customer Segmentation

Send to RFM segments — champions, at-risk buyers, new customers. Same segments used for email campaigns. No duplicate setup.

Delivery & Read Analytics

Per-message delivery status: sent, delivered, read, failed. Campaign-level read rate, click rate, and attributed revenue — same model as email attribution.

AI Message Template Generator

Click “Generate with AI” in the campaign builder to produce a complete WhatsApp message body — promotional, re-engagement, or transactional tone. One-click insert into the template editor.

Your customers are already on WhatsApp.

Connect your WhatsApp Business account, set up your first automation flow, and reach customers on the channel they actually open — all from your LaunchStore dashboard.