Content Pages

Create and manage your store's legal and informational pages — Privacy Policy, Terms of Service, and Customer Service information.

What are Content Pages?

Content pages are the informational pages every online store needs:

  • Privacy Policy — explains how you collect and use customer data (legally required in most countries)
  • Terms of Service — the rules and conditions customers agree to when using your store
  • Customer Service — your returns policy, shipping information, contact details, and FAQs

These pages build customer trust, satisfy legal requirements, and reduce support enquiries by answering common questions upfront.

Creating a Content Page

  1. Open your store from the dashboard
  2. Click Content in the left sidebar
  3. Go to the Pages tab
  4. Click New Page
  5. Choose the page type: Privacy Policy, Terms of Service, or Customer Service
  6. A starter template is loaded — this gives you a solid foundation to edit
  7. Update the content with your business details (see what to include below)
  8. Click Save & Publish

Your page immediately becomes available on your storefront at a URL like:

  • /privacy-policy
  • /terms-of-service
  • /customer-service

Editing Page Content

Content pages use the visual editor. You'll see the page content with headings and paragraphs. Click any section to edit it inline.

The editor supports:

  • Headings — organise the page into clear sections
  • Body text — write your policy text
  • Bold and italic — emphasise key points
  • Bullet lists — great for listing conditions or requirements
  • Links — link to email addresses or other pages

What to Include

Privacy Policy

You need to explain at minimum:

  • What personal information you collect (name, email, address, payment info)
  • How you use it (to process orders, send marketing emails if opted in)
  • Whether you share it with third parties (shipping carriers, payment processors)
  • How customers can request their data be deleted
  • Your contact details for privacy questions
Tip

If you're selling to customers in the EU, UK, or California, your privacy policy must meet GDPR, UK GDPR, or CCPA requirements. Consider having a lawyer review it if you have significant sales in those regions.

Terms of Service

Cover at minimum:

  • Who you are and where you're based
  • Payment terms — when payment is taken
  • Shipping — delivery times and what happens with delays
  • Returns and refunds — your policy and timeline
  • Dispute resolution — how complaints are handled
  • Limitation of liability

Customer Service

This is your most practical page. Include:

  • Returns & Refunds — step by step how to make a return, refund timeframes
  • Shipping — carriers you use, estimated delivery times, international shipping if applicable
  • Contact us — email address, phone number, response time expectations
  • FAQs — answers to your most common questions

Linking to Content Pages

Customers should be able to find these pages easily. Add links to your store's footer:

  1. Go to Menus in your store sidebar
  2. Edit your Footer menu
  3. Add links to /privacy-policy, /terms-of-service, and /customer-service
  4. Save

Most stores also link to the Customer Service page from the header or a help icon.

Keeping Pages Up to Date

Review your content pages at least once a year, or whenever your policies change. Common reasons to update:

  • You change your returns policy
  • You add new payment methods
  • You start shipping to new countries
  • You change your email marketing provider
  • New legal requirements come into force
Tip

Add the "Last updated" date at the top of each policy page. Customers trust policies more when they can see they're being maintained.

Next Steps