Upsell & Cross-Sell
Grow your average order value with built-in cart upsells, product page recommendations, and post-purchase cross-sells — all managed from one dashboard.
What Are Upsells & Cross-Sells?
An upsell suggests a higher-value or premium version of what the customer is already considering. A cross-sell suggests a complementary product that pairs well with what they have. Frequently Bought Together (FBT) shows products that other customers bought in the same order.
LaunchStore includes all three as a built-in system — no extra app required.
| Type | Example | Where it shows |
|---|---|---|
| Upsell | Customer looks at basic shoes → suggest the premium leather version | Product page |
| Cross-sell | Customer adds shoes to cart → suggest matching socks | Cart drawer |
| FBT | Customers who bought a camera also bought a memory card | Product page, post-purchase |
The 3 Placements
1. Cart Drawer
A "You might also like" strip appears above the Checkout button whenever the cart has items. It shows cross-sell recommendations based on the highest-value item in the cart. Already-carted products are automatically filtered out.
2. Product Page
A Related Products section appears below the add-to-cart button. LaunchStore checks for manual rules first — if you have cross-sell or FBT rules set for that product, those show. If not, it falls back to collection/tag-based results automatically.
3. Post-Purchase (Order Confirmation)
After a customer completes checkout, the order confirmation page shows "Customers who bought this also bought" — a final chance to grow the basket without interrupting the purchase flow.
Quick Start
- Open your store dashboard
- Click Upsells in the store navigation
- Enter a product ID in the Manual Rules tab and click Load
- Click Add Rule → enter a recommended product ID → choose the type → save
- Optionally drag a CartProgressBar Puck component onto your cart page
- Visit your storefront — recommendations appear automatically
You don't need to set any rules to get started. The Frequently Bought Together engine learns from your orders automatically — as soon as you've had a few dozen orders, FBT recommendations start appearing on product pages.
How the FBT Engine Works
Every time an order is placed, LaunchStore records which products were bought together. It maintains a co-occurrence count for every product pair — the more often two products appear in the same order, the higher their FBT score. The product page automatically surfaces the top matches.
You can view the full co-occurrence table in the Frequently Bought tab of your Upsells dashboard.
Discount Incentives
You can attach a discount to any manual rule to give customers a reason to add the recommended product:
| Discount type | Example |
|---|---|
| % off | 10% off the recommended product |
| Fixed amount | $5 off |
| Free item | Add a complimentary sample |
| Free shipping | Free shipping when the item is added |
Analytics
The Analytics tab shows impression, click, and add-to-cart counts per source product. Use it to identify which recommendation rules are converting and which need adjusting.
Next Steps
- Setting up manual rules — add and configure recommendation rules
- Cart Progress Bar — animate a spending goal in the cart
- Post-purchase recommendations — order confirmation page setup
- A/B Testing — test different recommendation placements