Web Push Campaigns
Send a browser push notification to all your opted-in subscribers.
Overview
A web push campaign is a one-time notification sent to all subscribers (or a filtered subset) simultaneously. Campaigns are great for:
- Flash sale announcements
- New product arrivals
- Back-in-stock alerts
- Time-sensitive promotions
Creating a Campaign
- Go to Marketing → Push Notifications
- Click New Campaign
- Fill in the campaign details:
| Field | Description |
|---|---|
| Title | The bold first line of the notification (max 50 characters) |
| Body | The message text below the title (max 120 characters) |
| URL | Where the subscriber lands when they click the notification |
| Icon | Optional image shown next to the notification (square, 192×192 px recommended) |
- Click Preview to see how the notification will look
- Click Send to deliver immediately, or use Schedule to send at a specific date and time
Notification Anatomy
┌─────────────────────────────────────┐
│ [icon] Title text goes here │
│ Body message text here │
│ yourstore.com │
└─────────────────────────────────────┘
- The browser adds your store domain automatically
- On mobile, the icon appears prominently — use your logo or a product image
- Keep titles short — longer text is truncated by the OS
Delivery & Stats
After sending, the campaign row shows:
| Metric | Description |
|---|---|
| Sent | Total push requests dispatched |
| Delivered | Confirmed delivery receipts |
| Failed | Permanent delivery failures |
| Expired | Subscriptions that have gone stale (auto-cleaned) |
Note
Not all browsers return delivery receipts. The Delivered count may be lower than actual deliveries, especially for Safari and Firefox users.
Best Practices
- Send at the right time — push notifications land immediately. Avoid late-night sends unless your audience is in a different timezone.
- Be specific — "New arrivals in Women's Shoes — 12 styles just added" outperforms "Check out our new products"
- One per day maximum — push fatigue leads to unsubscribes. Use push for high-value moments only
- Always include a URL — a notification without a clear landing page destination is frustrating
Next Steps
- Web Push Overview — VAPID setup and subscriber management
- Email Marketing — pair push campaigns with email for maximum reach
- WhatsApp Broadcasts — reach customers on a third channel