Email Domain Setup

Send marketing emails from your own domain for better deliverability.

Overview

By default, emails are sent from a shared LaunchStore domain. Setting up your own email domain improves deliverability and looks more professional.

Why Use a Custom Email Domain?

• Better deliverability — Emails are less likely to land in spam
• Professional appearance — Emails come from [email protected]
• Brand recognition — Customers see your domain, not ours
• Reputation building — Build your own sender reputation

Setup Process

Step 1: Add Your Email Domain

1. Go to Settings → Email → Domain
2. Click Add Email Domain
3. Enter your domain (e.g., yourstore.com)

Step 2: Add DNS Records

You'll need to add several DNS records:

SPF Record — Authorizes us to send email on your behalf:

DKIM Record — Verifies email authenticity:

DMARC Record — Policy for handling failed authentication:

Step 3: Verify Records

Click Verify in Settings to check each record. All three must pass for your domain to be active.

Setting Your From Address

Once verified, configure your sending addresses:

• Marketing emails — [email protected] or [email protected]
• Order notifications — [email protected]
• Support replies — [email protected]

Best Practices

• Use a subdomain like mail.yourstore.com if you already send email from your root domain
• Start with a low sending volume and gradually increase
• Monitor your bounces and spam complaints
• Keep your unsubscribe rate below 0.5%

Next Steps

• Email campaigns — start sending campaigns
• Custom domain — set up your store domain