Email Campaigns

Create, schedule, and send email campaigns to your subscribers.

Creating a Campaign

1. Navigate to Marketing → Email
2. Click Create Campaign
3. Fill in campaign details

Campaign Details

• Name — Internal name (not seen by subscribers)
• Subject line — The subject your subscribers see
• Preview text — Text shown in the inbox preview
• From name — Sender display name
• Reply-to — Email address for replies

Choose Audience

Select who receives the campaign:

• All subscribers — Send to your entire list
• Segment — Target a specific audience based on behavior, purchase history, or attributes
• Tag — Send to subscribers with a specific tag

Design Your Email

Use the visual email designer to create your email content.

Scheduling

Choose when to send:

• Send now — Delivers immediately
• Schedule — Pick a date and time
• Smart send — Send at each subscriber's optimal engagement time

A/B Testing

Test variations to optimize performance:

1. Enable A/B Test when creating a campaign
2. Create two versions (A and B)
3. Set the test percentage (e.g., 20% of subscribers)
4. Choose the winning metric (open rate or click rate)
5. The winning version is sent to the remaining subscribers

Campaign Analytics

After sending, track performance:

• Sent — Total emails delivered
• Opens — Unique and total opens
• Clicks — Link clicks with URL breakdown
• Unsubscribes — People who opted out
• Revenue — Sales attributed to the campaign

Next Steps

• Segmentation — target the right audience
• Automation — set up triggered email sequences