PageFly Alternative: Page Builder Included at No Extra Cost

PageFly, Shogun, and GemPages are some of the most common Shopify apps — and among the first things merchants cancel when they discover LaunchStore. This guide compares the features and explains what switching looks like.

What PageFly / Shogun Cost

All of these are monthly subscriptions on top of your Shopify plan fee. They add load-time overhead to your storefront, require updates when Shopify's API changes, and lock your page designs inside a proprietary format.

LaunchStore includes unlimited pages with a full visual builder for every plan, starting at $9/mo total — not as an add-on.

Feature Comparison

The Hidden Cost of Third-Party Page Builders

Beyond the subscription fee, third-party page builders add real costs that most merchants don't count:

Performance overhead. PageFly and Shogun inject JavaScript into every page load. Google Core Web Vitals scores typically drop 10–20 points. Slower pages hurt both conversion rate and SEO ranking.

Lock-in. Your page designs live in the app's proprietary format. If you cancel, your pages break. With LaunchStore, your pages are native — they render with the same performance as the rest of your storefront.

API drift. When Shopify updates its Storefront API, third-party page builders need to release an update to stay compatible. During that window, features can break. LaunchStore page builder updates with the platform itself.

Building Pages in LaunchStore

The LaunchStore page builder uses a standard block-based editor:

1. Open the Page Builder from your store dashboard
2. Choose a template or start from a blank canvas
3. Drag components from the left panel — hero sections, product grids, testimonials, FAQs, video embeds, countdowns, and more
4. Edit inline — click any text or image to update it directly
5. Preview on mobile using the responsive toggle
6. Publish when ready — changes go live immediately

Page types you can build

• Homepage
• Landing pages (sale campaigns, product launches)
• Product pages (override the default template)
• Collection pages
• About, contact, FAQ, and custom static pages
• Blog post layout (if using guides/blog)

Components Available

The component library includes 80+ blocks across categories:

• Layout: hero, banner, split section, grid, columns, spacer
• Products: product card, product grid, featured product, recently viewed
• Social proof: testimonial, review snippet, star rating, logo strip
• Conversion: countdown timer, announcement bar, email sign-up, popup
• Media: image, video, image gallery, before/after slider
• Content: text block, accordion/FAQ, pricing table, feature list
• Navigation: breadcrumb, navigation tabs, scroll anchor

Migrating Your PageFly Pages

PageFly doesn't export to a universal format, so migration is a rebuild. The process:

1. Screenshot each page section for reference
2. Note which components map to LaunchStore equivalents
3. Use a matching template as the starting point
4. Rebuild section by section — usually 1–3 hours per complex landing page
5. Test on mobile and desktop before publishing

Estimated Savings

A merchant paying $59/mo for Shogun saves $708/year on that app alone.

Next Steps

• Page Builder Overview — full feature walkthrough
• Components — full component library
• Templates — pre-built page templates
• Calculate your total savings — see combined app savings