Klaviyo Alternative: Email Marketing Built Into Your Store

If you're paying for Klaviyo, you already know the problem — the bill grows every time your list grows, and you're still paying separately for your store platform. This guide covers what LaunchStore includes, how it compares to Klaviyo feature-by-feature, and what to expect when switching.

What Klaviyo Costs

Klaviyo prices by subscriber count:

SubscribersMonthly Cost
Up to 500Free (500 sends/mo)
Up to 1,000$45/mo
Up to 5,000$100/mo
Up to 10,000$150/mo
Up to 25,000$400/mo
Up to 50,000$700/mo

This is on top of your Shopify plan ($29–$79/mo). At 10,000 subscribers, you're spending $179–$229/mo before any other apps.

LaunchStore Growth plan at $29/mo includes unlimited email sends with all the same automation features. There is no per-subscriber surcharge.

Feature Comparison

FeatureKlaviyoLaunchStore
Drag-and-drop email designer✅✅
Visual automation flow builder✅✅
Welcome series✅✅
Abandoned cart recovery✅✅
Browse abandonment✅✅
Win-back campaigns✅✅
Subscriber segmentation✅✅
A/B split testing in flows✅✅
Send-time optimization✅✅
Pop-ups & sign-up forms✅✅
Real-time analytics✅✅
Facebook Ads integration✅✅ Built-in
Separate subscription fee✅ Yes❌ No
Grows with list size✅ More expensive❌ Flat price

Why Merchants Switch

The main reasons merchants leave Klaviyo are:

  1. Bill shock as you grow. A list of 25,000 costs $400/mo in Klaviyo alone. LaunchStore doesn't charge per-subscriber.
  2. Fragmentation. Klaviyo only does email (and SMS at extra cost). LaunchStore includes analytics, reviews, Facebook Ads, and your page builder in the same dashboard.
  3. Integration maintenance. Klaviyo requires a Shopify integration that breaks during platform updates. LaunchStore email is native — it reads your order data directly.
Tip

Most automation flows migrate in under an hour. The LaunchStore visual flow builder uses the same trigger/action pattern as Klaviyo — welcome series, abandoned cart, and post-purchase flows transfer directly.

Migrating From Klaviyo

1. Export your subscriber list

In Klaviyo: Lists & Segments → All Subscribers → Export → CSV

Include: email, first name, last name, subscription date, custom properties.

2. Import to LaunchStore

In your LaunchStore dashboard: Email Marketing → Subscribers → Import CSV

Map the columns when prompted. Custom properties carry over as subscriber tags.

3. Recreate your key flows

Priority order for migration:

  • Welcome series (immediately starts earning)
  • Abandoned cart (highest ROI automation)
  • Post-purchase follow-up
  • Browse abandonment
  • Win-back (90-day lapsed customers)

Each has a pre-built template in the flow builder — customise the copy, set your timing delays, and publish.

4. Pause or cancel Klaviyo

Run both for the first week if you want to verify delivery rates. Once you're satisfied, cancel Klaviyo from their billing settings.

Estimated Savings

ScenarioKlaviyo + ShopifyLaunchStore GrowthMonthly Saving
1k subscribers$74/mo$29/mo$45/mo
5k subscribers$129/mo$29/mo$100/mo
10k subscribers$179/mo$29/mo$150/mo
25k subscribers$429/mo$29/mo$400/mo

That's up to $4,800/year back at 25k subscribers.

Frequently Asked Questions

Does LaunchStore have the same automation triggers as Klaviyo? Yes. All the standard ecommerce triggers are supported: order placed, order fulfilled, cart abandoned, browse abandoned, customer created, and custom events via the API.

Can I keep my email templates? Klaviyo uses its own template format. You'll need to recreate templates in the LaunchStore visual email designer — which takes 20–30 minutes per template. The drag-and-drop interface is nearly identical.

What about SMS marketing? LaunchStore includes WhatsApp marketing automation. Native SMS via carrier networks is on the roadmap.

Is deliverability as good as Klaviyo? LaunchStore uses the same class of dedicated sending infrastructure (Postmark/AWS SES-backed). Deliverability is comparable, and shared sending domain warm-up is handled automatically.

Next Steps