SEO Settings

Help search engines find your store and control how it appears in search results.

What is SEO?

SEO (Search Engine Optimisation) is how you make your store show up in Google, Bing, and other search engines when people search for products you sell. The better your SEO, the more free traffic your store gets.

Your LaunchStore SEO settings page covers:

  • Verifying your store with Google and Bing
  • Controlling how your store name and pages appear in search results
  • Adding your social media profiles
  • Setting up URL redirects when pages move
  • Adding custom tracking scripts

Go to your store dashboard and click SEO in the left sidebar to access these settings.

Search Engine Verification

Before Google and Bing can show detailed information about your store in their tools (like search traffic data and indexing errors), you need to verify that you own it.

Verifying with Google Search Console

  1. Go to Google Search Console and add your store's domain
  2. Choose HTML tag as the verification method
  3. Copy the code from the content="..." part of the tag they give you (it looks like abc123xyz...)
  4. Paste it into Google Verification Code in your SEO settings
  5. Click Save, then click Verify in Google Search Console

Once verified, Google Search Console shows you which pages are indexed, any crawl errors, and how many clicks you're getting from search.

Verifying with Bing Webmaster Tools

Same process — go to Bing Webmaster Tools, add your site, copy the verification code, and paste it into Bing Verification Code.

Title Template

The title template controls how your store name is added to each page's title in search results.

For example, if you set your template to %s | Acme Store, a product page called "Blue Running Shoes" would appear in search as:

Blue Running Shoes | Acme Store

The %s is a placeholder that gets replaced with each page's own title. If you leave this blank, pages will just use their own title without your store name.

Tip

Keep your store name short in the title template — search engines cut off titles longer than about 60 characters.

Default Share Image

When someone shares a link to your store on social media (Facebook, Twitter, etc.), a preview image appears. The Default OG Image is the fallback image used when a specific page doesn't have its own image.

  • Upload an image to your Media Library first, then copy its URL
  • Recommended size: 1200 × 630 pixels
  • Use a clear image of your products or your store logo on a plain background

Social Profiles

Adding your social media profiles here helps search engines understand your brand and improves how your store appears in search results.

FieldWhat to enter
Twitter HandleYour @username, e.g. @acmestore
Facebook URLFull URL to your Facebook page
Instagram URLFull URL to your Instagram profile

Business Information

This information is used to help search engines show rich details about your business, such as your contact information in local search results.

Fill in your business email, phone number, and address if you have a physical location or want these details indexed.

Custom Scripts

The custom scripts section lets you add third-party tracking or widget code to your storefront without needing a developer.

Head Scripts

Code added here runs before your page loads. Use this for:

  • Analytics tools like Google Analytics
  • Consent management platforms (cookie banners)
  • Meta Pixel (though LaunchStore has a built-in Facebook Pixel integration — see Facebook marketing)

Body Scripts

Code added here runs after your page loads. Use this for:

  • Live chat widgets
  • Heatmap tools like Hotjar
  • Any script that doesn't need to run before the page is visible
Tip

Only paste scripts from trusted sources. Scripts added here run on every page of your storefront for every visitor.

URL Redirects

When you move or rename a page — for example, changing a product URL or retiring a collection — any links pointing to the old URL will break. Redirects automatically send visitors and search engines from the old URL to the new one.

Creating a redirect

  1. Go to SEO → URL Redirects
  2. Click Add Redirect
  3. Enter the From path — the old URL (e.g. /old-collection)
  4. Enter the To path — the new URL (e.g. /new-collection)
  5. Choose the redirect type:
    • 301 Permanent — the page has moved for good (use this most of the time)
    • 302 Temporary — the page has moved temporarily
  6. Click Save

When to use redirects

  • You renamed a product or collection and the URL changed
  • You deleted a page but want to send visitors somewhere useful instead
  • You migrated from another platform and your old URLs are different
  • You changed your URL structure
Tip

Use 301 (permanent) redirects for almost everything. They tell search engines to transfer the SEO value from the old page to the new one.

Robots.txt

The robots.txt file tells search engine crawlers which pages on your store they're allowed to visit. LaunchStore generates a sensible robots.txt automatically. If you need to block specific paths from being indexed, you can add them in the Robots.txt section of your SEO settings.

Most stores don't need to change this.

Next Steps