Revenue Attribution
See exactly how much revenue each marketing channel is driving — email, Facebook Ads, and WhatsApp — in one dashboard.
Overview
The Revenue Attribution dashboard shows attributed revenue across all of your active marketing channels. Instead of switching between email stats, ad analytics, and WhatsApp reports, you get a single cross-channel view.
Accessing Revenue Attribution
Go to Analytics → Revenue Attribution.
What's Included
Channel Breakdown
Each channel (Email, Facebook Ads, WhatsApp) shows:
| Metric | Description |
|---|---|
| Attributed Revenue | Total order revenue linked to this channel |
| Orders | Number of attributed orders |
| Channel Share | This channel's % of total attributed revenue |
| Trend | Revenue change vs. the previous period |
A horizontal progress bar shows each channel's relative contribution at a glance.
Ad ROAS Table
Below the channel breakdown, a table lists your Facebook campaigns with:
- Campaign name
- Spend
- Attributed revenue
- ROAS (Revenue ÷ Spend)
- Orders
Sorted by revenue descending. Use this to identify which campaigns are delivering the best return.
Date Range
Select from preset ranges (last 7 days, last 30 days, last 90 days) or pick a custom date range. All channels update to the same window.
Attribution Model
LaunchStore uses a last-click, 7-day attribution model:
- An order is attributed to the last marketing touchpoint clicked within 7 days of the purchase
- If a customer clicked an email link on day 1 and a Facebook ad on day 3, the order is attributed to Facebook
- Orders with no tracked click within the 7-day window appear as Direct / Unattributed
Attribution windows are fixed at 7 days. If you need longer windows, use your Facebook Ads Manager for Meta-specific attribution.
Next Steps
- Customer Lifecycle — see which lifecycle stage your customers are in
- Ad Performance — detailed Facebook ad metrics
- Email Stats — open rates, click rates, and email revenue