Email Analytics

Track the performance of your email campaigns and automations.

Overview

Monitor how your emails perform — who opens, clicks, and purchases from your campaigns.

Accessing Email Analytics

Navigate to Analytics → Email or view stats within individual campaigns under Marketing → Email.

Campaign Metrics

For each campaign, track:

• Sent — Emails successfully delivered
• Opened — Unique opens and open rate
• Clicked — Unique clicks and click rate
• Bounced — Emails that couldn't be delivered
• Unsubscribed — People who opted out
• Spam reports — Emails marked as spam

Revenue Attribution

Track revenue generated by email:

• Campaign revenue — Total sales from a specific campaign
• Revenue per email — Average revenue per email sent
• Revenue per click — Average revenue per link click
• Conversion rate — Percentage of recipients who purchased

Automation Performance

For each automation flow:

• Active subscribers — People currently in the flow
• Completed — People who finished all steps
• Revenue — Total revenue from the automation
• Per-email stats — Open/click rates for each email in the sequence

Audience Health

Monitor your subscriber list health:

• List growth — New subscribers over time
• Unsubscribe rate — Monthly opt-out rate
• Engagement rate — Active vs. inactive subscribers
• Deliverability — Percentage of emails reaching inboxes

Best-Performing Content

See which subject lines, content types, and send times perform best:

• Top subject lines — Highest open rates
• Top links — Most clicked URLs
• Best send time — Day and time with highest engagement

Next Steps

• Email campaigns — create new campaigns
• Store analytics — overall store performance