Ad Performance Analytics

Track the performance and ROI of your Facebook and Instagram ad campaigns.

Overview

The ad analytics dashboard shows how your paid campaigns are performing, helping you optimize spend and maximize returns.

Accessing Ad Analytics

Navigate to Analytics → Ads or view analytics within Marketing → Facebook Ads.

Key Metrics

Reach & Impressions

  • Reach — Unique people who saw your ad
  • Impressions — Total times your ad was displayed
  • Frequency — Average times each person saw your ad

Engagement

  • Clicks — Total link clicks
  • CTR (Click-Through Rate) — Clicks / Impressions
  • Landing page views — People who clicked and loaded the page

Conversions

  • Purchases — Orders attributed to ads
  • Add to cart — Products added from ad traffic
  • Cost per purchase — Ad spend / purchases
  • Conversion rate — Purchases / clicks

Cost & ROI

  • Total spend — Amount spent on ads
  • CPC (Cost Per Click) — Average cost per click
  • CPM (Cost Per Mille) — Cost per 1,000 impressions
  • ROAS (Return on Ad Spend) — Revenue / ad spend
Note

A ROAS of 3x or higher is generally considered good — meaning you earn $3 for every $1 spent on ads.

Campaign Comparison

Compare campaigns side-by-side to see which are performing best. Sort by any metric to find top performers.

Attribution

We track ad attribution to understand which campaigns drive the most revenue:

  • Last-click — Credit goes to the last ad clicked
  • 7-day click, 1-day view — Standard Facebook attribution window

Next Steps