Abandoned Cart Recovery

Automatically remind customers about items they left in their cart.

Overview

Abandoned cart emails are one of the most effective ways to recover lost revenue. On average, 70% of online shopping carts are abandoned. A well-timed recovery email can bring back 10-15% of those customers.

Setting Up Abandoned Cart Recovery

  1. Navigate to Marketing → Automation
  2. Click Create Flow
  3. Select the Abandoned Cart template

Recommended Sequence

Email 1: Gentle Reminder (1 hour)

  • Subject: "You left something behind"
  • Show the abandoned products with images
  • Simple "Complete your order" CTA
  • No discount yet

Email 2: Social Proof (24 hours)

  • Subject: "Still thinking about it?"
  • Include customer reviews for the abandoned products
  • Highlight return policy and guarantees
  • Moderate urgency

Email 3: Incentive (48 hours)

  • Subject: "Here's 10% off to complete your order"
  • Offer a discount code
  • Clear deadline for the discount
  • Final CTA
Tip

Don't offer a discount in the first email. Many customers just need a reminder, and immediate discounts can train customers to always abandon carts.

Configuration Options

  • Trigger delay — How long after abandonment to start (default: 1 hour)
  • Cart value threshold — Only trigger for carts above a minimum value
  • Exclude recent purchasers — Don't send if they bought within 24 hours
  • Frequency cap — Maximum abandoned cart emails per customer per month

Performance Tracking

Track your recovery flow:

  • Recovery rate — Percentage of abandoned carts recovered
  • Revenue recovered — Total sales from recovery emails
  • Email performance — Opens, clicks, and conversions per email
  • Best-performing products — Which products are most recovered

Best Practices

  1. Show the actual cart — Include product images and details
  2. Keep it short — Get to the point quickly
  3. Mobile-friendly — Most cart recovery emails are read on mobile
  4. Test timing — Every audience is different
  5. Respect opt-outs — Honor unsubscribe requests immediately

Next Steps