Email Segmentation

Target the right customers with powerful audience segmentation.

Overview

Segments let you send relevant emails to specific groups of customers based on their behavior, purchase history, and attributes.

Creating a Segment

  1. Navigate to Marketing → Email → Segments
  2. Click Create Segment
  3. Define your segment rules

Segment Rules

Combine rules to define your audience:

Customer Attributes

  • Location — Country, state, or city
  • Sign-up date — Before, after, or between dates
  • Tags — Customer tags you've assigned
  • Email domain — Useful for B2B targeting

Purchase Behavior

  • Total spent — Greater than, less than, or between amounts
  • Number of orders — Order count conditions
  • Last order date — Recency of last purchase
  • Product purchased — Bought a specific product or from a collection

Engagement

  • Email opens — Active or inactive subscribers
  • Link clicks — Clicked in last N days
  • Last visit — Visited your store recently

Combining Rules

Use AND / OR logic to combine rules:

  • AND — All conditions must match
  • OR — Any condition can match

Example Segments

VIP Customers — Total spent > $500 AND Orders > 5

At Risk — Last order > 90 days ago AND Total spent > $100

New Subscribers — Sign-up date < 30 days ago AND Orders = 0

Tip

Start with broad segments and narrow down as you learn what resonates with each audience.

Using Segments

Segments can be used in:

  • Campaigns — Send emails to a segment
  • Automations — Trigger flows when someone enters a segment
  • Analytics — Filter reports by segment

Next Steps