Welcome Series

Automatically onboard new subscribers with a sequence of welcome emails.

Overview

A welcome series is a set of emails sent automatically when someone signs up for your store. It introduces your brand, highlights key products, and encourages a first purchase.

Setting Up a Welcome Series

  1. Navigate to Marketing → Automation
  2. Click Create Flow
  3. Select the Welcome Series template (or start from scratch)

Recommended Sequence

Email 1: Welcome (Immediate)

  • Thank them for signing up
  • Introduce your brand story
  • Include a welcome discount (e.g., 10% off first order)

Email 2: Best Sellers (Day 2)

  • Showcase your top products
  • Include customer reviews or ratings
  • Clear CTA to shop

Email 3: Brand Values (Day 5)

  • Share what makes your brand unique
  • Behind-the-scenes content
  • Social media links

Email 4: Last Chance (Day 7)

  • Remind about welcome discount expiration
  • Urgency messaging
  • Product recommendations
Note

The welcome discount is one of the highest-converting email offers. Make it prominent in your first email.

Customization Tips

  • Personalize — Use the customer's name in subject lines
  • Timing — Test different delays between emails
  • Content — A/B test subject lines and offers
  • Segmentation — Different series for different sign-up sources

Performance Benchmarks

Good welcome series metrics:

  • Open rate: 50-60%
  • Click rate: 10-15%
  • Conversion rate: 5-10%

Next Steps