TikTok Shop

Sell products through TikTok videos, live streams, and your profile's shop page.

Overview

TikTok Shop lets you sell directly within TikTok. Products appear in your videos, live streams, and a dedicated shop tab on your profile.

Setup

1. Navigate to Marketing → Social Commerce → TikTok
2. Connect your TikTok Business account
3. Sync your product catalog
4. Enable TikTok Shop (subject to regional availability)

Selling on TikTok

Product Links in Videos

Add product links to your TikTok videos:

1. Create a video featuring your product
2. Before publishing, tap Add Product
3. Select products from your synced catalog
4. A shopping bag icon appears on your video

Live Shopping

Host live streams with product showcases:

1. Go live on TikTok
2. Pin products during the stream
3. Viewers can purchase without leaving

Shop Tab

Your TikTok profile gets a shop tab where followers can browse and buy.

Catalog Sync

Products sync from your LaunchStore catalog to TikTok:

• Automatic sync every 6 hours
• Real-time sync for price and inventory changes
• Manual sync available anytime

Order Management

TikTok orders appear in your LaunchStore dashboard:

• Clear TikTok source attribution
• Standard fulfillment workflow
• Unified order processing with other channels

Next Steps

• Social commerce overview — all social channels
• Store analytics — track social commerce performance