Facebook Ad Campaigns

Create and manage Facebook and Instagram ad campaigns from your dashboard.

Creating a Campaign

Step 1: Campaign Objective

Choose what you want to achieve:

  • Traffic — Drive visitors to your store
  • Conversions — Optimize for purchases or sign-ups
  • Catalog Sales — Show dynamic product ads to potential buyers

Step 2: Target Audience

Define who sees your ads:

  • Location — Countries, states, cities, or radius targeting
  • Age & Gender — Demographic filters
  • Interests — Facebook interest categories
  • Custom Audiences — Upload customer lists or use website visitors
  • Lookalike Audiences — Find people similar to your best customers

Step 3: Budget & Schedule

  • Daily budget — Maximum spend per day
  • Lifetime budget — Total spend over the campaign duration
  • Start/end dates — Run dates
  • Ad scheduling — Show ads during specific hours

Step 4: Ad Creative

Design your ad:

  • Single Image — One image with headline and description
  • Carousel — Multiple images/products that users can swipe
  • Video — Video content with text overlay
  • Collection — Featured image with product grid below

Step 5: Review & Launch

Preview your ad across placements (Feed, Stories, Reels) and launch.

Managing Campaigns

View all campaigns in the Facebook Ads dashboard:

  • Active — Currently running
  • Paused — Manually paused
  • Completed — Past end date
  • Draft — Not yet launched

Campaign Analytics

Track performance metrics:

  • Reach — People who saw your ad
  • Clicks — Link clicks and CTR
  • Conversions — Purchases and add-to-carts
  • Cost — CPC, CPM, and cost per conversion
  • ROAS — Return on ad spend
Tip

Start with a small daily budget ($10-20) and optimize based on results before scaling up.

Next Steps