Newsletter Subscribers

Grow and manage your email subscriber list — all inside your dashboard.

Overview

LaunchStore maintains a built-in newsletter subscriber list separate from your customer accounts. Subscribers can come from email signup forms on your storefront, checkout opt-ins, or manual imports.

Every subscriber record stores:

  • Email address
  • Optional name
  • Tags (for targeted segmentation)
  • Subscribe date and source
  • Unsubscribe status

Sources

Email Signup Forms (Recommended)

The easiest way to grow your list is to mark any form on your storefront as an Email Signup form. When a visitor submits the form, a subscriber record is automatically created.

  1. Go to Forms in the dashboard
  2. Open a form (or create a new one)
  3. Set Marketing Type to Email Signup
  4. Save and publish — every submission now creates a subscriber

See the Email Signup Forms guide for full setup details.

Checkout Opt-In

Customers who check the newsletter opt-in box at checkout are automatically added as subscribers.

Manual Import

Go to Marketing → Email → Subscribers and click Import to upload a CSV with email, name, and optional tags columns.

Note

Imported subscribers must have given prior consent. Only import contacts who have explicitly agreed to receive marketing emails from your store.

Viewing Subscribers

Navigate to Marketing → Email → Subscribers to see the full list.

  • Filter by tag, source, or subscribe date
  • Search by email or name
  • Click any row to view subscriber history and activity

Sending to Subscribers

When creating an email campaign, select the recipient audience:

Audience valueWho receives it
subscribers:allEvery active subscriber
subscribers:tag:welcomeSubscribers with the welcome tag
subscribers:tag:vipSubscribers with the vip tag

Tags let you send targeted campaigns to specific subscriber groups without building a full customer segment.

Unsubscribes

Every email sent to a subscriber includes a one-click unsubscribe link. When a subscriber unsubscribes:

  • Their status is set to Unsubscribed immediately
  • They are excluded from all future campaigns automatically
  • The record is kept for audit purposes — it is not deleted

Next Steps