Product Catalog Sync

Sync your product catalog with Facebook for dynamic ads and shops.

Overview

The product catalog sync automatically pushes your products to Facebook, enabling dynamic retargeting ads and Facebook/Instagram Shopping.

Setting Up Catalog Sync

  1. Navigate to Marketing → Facebook Ads → Catalog
  2. Click Sync Catalog
  3. Choose which products to sync:
    • All published products
    • Specific collections
    • Products matching filters

What Gets Synced

For each product, we send:

  • Title and description
  • Images (all product images)
  • Price and sale price
  • Availability (in stock / out of stock)
  • Product URL
  • Variants (size, color, etc.)
  • Category information

Sync Frequency

  • Automatic — Products sync every 6 hours
  • Manual — Click Sync Now to trigger an immediate sync
  • Real-time — Price and inventory changes sync within minutes
Note

New products appear in your Facebook catalog within 6 hours of being published. Use Sync Now if you need them immediately.

Using the Catalog

Dynamic Ads

Create ads that automatically show relevant products to people who:

  • Viewed products on your store
  • Added items to cart but didn't buy
  • Purchased and might buy again

Facebook & Instagram Shopping

Your synced catalog powers your Facebook Shop and Instagram Shopping tags.

Troubleshooting

Products Not Appearing

  • Check that products are published
  • Ensure images meet Facebook requirements (min 500×500px)
  • Verify product descriptions aren't empty

Sync Errors

View sync status and errors under Catalog → Sync Status. Common issues:

  • Image too small
  • Missing required fields
  • Price formatting issues

Next Steps